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Book Review: Sway: The Irresistible Pull of Irrational Behavior

My Rating: 6/10

Sway: The Irresistible Pull of Irrational Behavior is a disappointing book.

If you want to understand the reasons behind irrational behaviour, Predictably Irrational: The Hidden Forces That Shape Our Decisions is a much better choice. The authors of “Sway” preferred storytelling to detailed explanation to explain irrational behaviours. Although their stories are mildly entertaining, they lack the depth and details of Ariely’s book. Unless you are looking for superficial answers to irrational behaviours, I would recommend you invest a few more hours in reading Ariely’s book and get a much better understanding.

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