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Scrum Role: Product Owner

The Product Owner

There are three fundamental roles in Scrum: the Product Owner, the Scrum Master, and the team.


The Product Owner is the one person responsible for the project’s success. The Product Owner leads the development effort by conveying his or her vision to the team, outlining, and prioritizing it based on business value. As such, the Product Owner is responsible for representing the interests of everyone with a stake in the resulting project.

The Product Owner differs from that of the traditional Product Manager role in many ways.

What the Product Owner does

As the owner of the product vision, the Product owner shoulders all the responsibility for the project success and is ultimately responsible to the Team, stakeholders and to the company.  Here are some of the activities perform by the Product Owner:

  • Creates and maintains the Product Backlog;
  • Prioritizes and sequences the Product Backlog according to business value or ROI;
  • Assists with the elaboration of Epics, Themes and Features into user stories that are granular enough to be achieved in a single Sprint;
  • Conveys the Vision and Goals at the beginning of every Release and Sprint;
  • Represents the customer, interfaces and engages the customer;
  • Participates in the daily Scrums, Sprint Planning Meetings and Sprint Reviews and Retrospectives;
  • Inspects the product progress at the end of every Sprint and has complete authority to accept or reject the work done;
  • Can change the course of the project at the end of every Sprint;
  • Communicates status externally;
  • Terminates a Sprint if it is determined that a drastic change in direction is required;
  • Understanding and communicating the customer needs;
  • Meeting the project goal and financial targets such as return on investment (ROI);
  • Collaborates with the team and aligns with the stakeholders throughout the entire release.


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