Have you heard of “The Fun Theory”?
Volkswagen has launched a competition to demonstrate that FUN is the easiest way to change people’s behaviour for the better. The competition ends December 15th and the winner will receive 2500 Euros (US$ 3700).
“Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here.
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.